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Veja Multibrandstore

A sophisticated and functional site to showcase Veja

Services
Web design
Brand identity
Visual branding
Veja Multibrandstore
Introduction

Veja was a family-owned Belgian multibrand fashion store with over 50 years of history. They wanted to refresh the brand, appeal to a younger audience, and expand their range with more contemporary pieces and well-known fashion brands.

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https://kishovantricht.com/wp-content/uploads/shanesayers-media/6353cd8a1a-tig-connect.webm
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https://kishovantricht.com/wp-content/uploads/shanesayers-media/66d930f459-tig-leaderboards-2.webm

The challenge

The challenge was to modernise Veja without losing the character built up over the years. The new identity needed to feel fresh, fashion-forward and relevant to a younger audience, while creating a stronger, more consistent presence online and offline.

My approach & role

I developed the new brand identity from scratch, including visual identity, social media direction and a concept for a new website. The website design was fully worked out but ultimately not built live. The project did give Veja a new visual direction and a clear concept for their digital presence.

Veja Multibrandstore
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What I did

For this project, I with in pure development mode; the focus was on the site's functionality, ensuring that the front-end effectively housed the complex backend to be implemented by Ying Chan, TIG's founder.

I worked alongside Ying for the entirety of the project - with fluid communication, the build process was a breeze and the resulting site began to gain traction, with the cryptocurrency entering the market and gaining real world value.

call me, baby

Got something in mind? A website, branding,
campaign, or just something that needs to look better?

Send me what you need. I'll think along, move fast, and let you know what's possible.